Town Centre Marketing Public Sector | Holywell & Mold

Title	Services	Client	Location
Holywell & Mold Town Centre	Town Coordination	Flintshire Council	Holywell, Mold & Buckley

The Brief

Concern about the declining fortunes of small town centres, Flintshire County Council asked Coya to increase the footfall to three rural town high streets by creating events, marketing and collaborative working enhancing the vitality and viability of the towns.

Working with the Community

We developed stakeholder engagement sessions which resulted in the vision implemented, to inspire people to visit. We took on the challenge knowing it could be difficult due to the number of stakeholders involved in community projects; Boards, Retails, Councils and Associations must be constantly balanced.

Events

Online retailing, supermarkets, parking, retail parks has hit rural towns hard; shopping is never going to be the same again. We were asked to bring life into the High Street of three small North Wales towns by creating a vision, engaging local businesses and inspiring people to visit.

We whipped up a storm, created events, drove in footfall and communicated to an inch of our lives. The events brought hundreds of people back to the High Streets. Events included:

Results

Establishing and driving plans with a demanding audience is no job for a shrinking violet. Resilience and strength of character whilst operating diplomatically was the toughest challenge of delivering memorable marketing activities, but we succeeded and left Towns with tools to use for future promotions to continue the work.

“The innovative and extremely pro-active manner Coya Marketing approached these projects and commitment to ensuring everything was completed to a high standard within strict European funding rules & regulations resulted in both projects being completed successfully within the timescales and exceeding all original outputs and targets.”

Richard L Jones, Tourism Manager Flintshire Council.

It was a tremendous day. I do not think in the many years I have been here I have seen the town that busy for that long. It can only be a good thing for traders. The cafes and pubs were packed. It shows Holywell in a positive light and raised the profile of the town.”