|Holywell & Mold Town Centre||Town Coordination||Flintshire Council||Holywell,
Mold & Buckley
Concern about the declining fortunes of small town centres, Flintshire County Council asked Coya to increase the footfall to three rural town high streets by creating events, marketing and collaborative working enhancing the vitality and viability of the towns.
We developed stakeholder engagement sessions which resulted in the vision implemented, to inspire people to visit. We took on the challenge knowing it could be difficult due to the number of stakeholders involved in community projects; Boards, Retails, Councils and Associations must be constantly balanced.
Online retailing, supermarkets, parking, retail parks has hit rural towns hard; shopping is never going to be the same again. We were asked to bring life into the High Street of three small North Wales towns by creating a vision, engaging local businesses and inspiring people to visit.
We whipped up a storm, created events, drove in footfall and communicated to an inch of our lives. The events brought hundreds of people back to the High Streets. Events included:
Establishing and driving plans with a demanding audience is no job for a shrinking violet. Resilience and strength of character whilst operating diplomatically was the toughest challenge of delivering memorable marketing activities, but we succeeded and left Towns with tools to use for future promotions to continue the work.