It’s a senior marketing leader who works with you part-time. They set strategy, run campaigns, and make sure marketing actually drives revenue. You get expertise without the salary.

Most valuable when you’re growing but stuck. When you know marketing needs to do more but you’re not sure what ‘more’ looks like. They build systems, manage teams or agencies, and turn activity into results you can measure. They concentrates on high-level strategy for sales, brand positioning, market analysis, and overall marketing direction, rather than just daily tactics.

How many hours does a fractional CMO work?

Varies. Some offer light advisory support, a few hours per month. Others embed deeper, dedicating one or more days per week to a single client. It depends on the Fractional CMO’s experience and market factors, with engagements spanning one to several days per week or month up to 2 years.

Don’t let your marketing potential go untapped. Partner with a Fractional CMO who can drive real results for your business. Contact Shelly Barratt for your marketing today and let’s start growing your business together.

How It Works

1. Initial Consultation: We’ll start with a thorough assessment of your current marketing efforts and business objectives.
2. Strategy Development: I’ll craft a tailored marketing strategy that aligns with your goals and budget.
3. Implementation and Guidance: We work closely with your team to execute the strategy, providing leadership and expertise every step of the way.
4. Ongoing Optimisation: We measure and continually analyse results and refine our approach to ensure maximum ROI.