Restaurant & Bar Marketing
| Title | Services | Client | Location |
|---|---|---|---|
| Concept Development | Full Marketing Service | The Real Ale Trail | Wales & England |
The Brief
The Real Ale Trail (RAT) started out as a tourism initiative in Flintshire in reaction to the alarming rate of pubs closing in Wales, on average 27 pubs (family businesses) close a week.
Concept
The Real Ale Trail is all about experiencing proper British culture, stunning scenery, and great country pubs…. without the worry of driving.
We created this concept from scratch to introduce new people to rural welsh pubs in danger of closing. These pubs, all part of the small rural village community, helpful for the support embraced the idea. One wet and windy Saturday event turned into a much-loved twice a year annual event and lay the foundations for other trails to other regions.
RAT events are designed to take Real Ale enthusiasts off the beaten track to discover rural pubs, without needing a designated driver, with the transport taken care off, attendees can enjoy the beautiful views the Welsh countryside has to offer alongside local Welsh ales, home-cooked food and live entertainment in hand-picked pubs and microbreweries, with the aim of them returning another day with their families.
Events run in Spring and Autumn with the aim of extending the tourism season for publicans, who usually take 80% of the sales in the Summer and struggle to find time to attract new customers.
Awards
Winner of Go North Wales ‘Magnificent Crowd Puller under 7.5K’
Nominated for Event of the Year 2016 by Wirral Tourism Awards.
Press
All you need to know about the return of the Conwy Real Ale Trail
Wirral Real Ale Trail is back with new route
Results
Since developing the idea this one-day event brings in 800 to 1200 people, supported by local and visitors alike with attendees coming from as far as Canda, Germany and France. It is the most successful day of the year for the pubs and a great joyful experience for the punters. Appearing all over social media nationally this little award-winning event has now taken itself over to Snowdonia, down to Cardiff and over to England.
“What a brilliant day. Never been on an ale trail before but will definitely be an annual event for us and our friends! Majority of the pubs really went to great effort with ales, music/bands/djs and food etc. Well done to all involved in making this event so fantastic!”
Ann Egan, after attending the Conwy Real Ale Trail
“Great for return business”
Olwen, Landlady of White Horse
