Love it or hate it, social media can be a powerful tool for almost every organisation.
Facebook, LinkedIn, Twitter and Instagram give businesses the opportunity to reach audiences and potential clients who might never have known they existed otherwise. You’d need a very good reason not to use them.
At Coya, though, we understand that it’s not that simple.
The sheer volume of platforms available – the ones we’ve already mentioned are just the tip of the iceberg – and the daily, weekly or even monthly slog of posting updates and trying to make sure people actually see them put many of us off.
Instead, we take the ignorance-is-bliss route and steer well clear. Or worse, we waste untold hours trying to manage accounts across every platform there is.
It’s no surprise that many businesses end up hiring social media experts who will charge a king’s ransom to make sure you tweet, post and pin your way to success, or so they hope, every day of the week.
We do things differently at Coya. It’s unlikely that you will hire us just to take care of your social media accounts. You can if you like – but you would be missing out on the huge range of marketing services we can offer if you do.
It’s more likely that managing your social media will be part of a bespoke marketing policy which we will have created just for you.
That policy will have identified who the people you need to reach are, the best ways to do it, and the best platforms to do it on.
Let’s use an example. If you’re a small start-up offering yoga classes for mums and mums-to-be, then Facebook is almost certainly the social media for you to be posting video of your classes on.
Alternatively, if you sell top quality, low cost accountancy software then you need some well-written case studies of its effectiveness to share on LinkedIn. Facebook? Not so much.
Not only can we do your posting for you, we will create the content that you need to make your posts as effective as possible – filming that video, writing those case studies – using our network of experts in their field, and we’ll make sure that everything links back to your website, too.
We’ll also make sure it gets seen by the right people at the right times using our arsenal of connections and online groups.
At Coya, we won’t post on every social media network going just for the sake of it – we’ll only do it if we think it will benefit your business and take you closer to your goal.
We’re the only social media consultants you will ever need. Contact us today and find out more.