Firstly what is it you want your words to do?

No matter how well-designed website is, it’s a well-known fact that it can’t stand out on its own. In order to be successful in the long-run, your website needs to be supported by well-written, interesting and meaningful content.

Content can be found in the form of web copy, a blog, or a well thought out newsletter, but it is crucial to the overall aesthetic and performance of your brand that it is perfect.

There is a few key things we like to keep to at Coya Marketing. We think you should always differentiate yourself from the others. Build a tone and style in your writing and explain things really simply. The words are really important for the person reading and also for Mr Google and his family of spiders. When you explain things very simply, nothing can go wrong.

We have many types of writers that work with us here at Coya. We have content and copywriters that specialise in technical engineering, medical, retail, SEO and lead-generation – and the list goes on. It’s a special subject that needs special attention.

"Good content is not story-telling, it's telling your story well"


Content Strategy, Creation & Optimisation
Content Creation goes beyond simply putting words to paper. Nowadays it is very important that the right content is presented immediately upon landing on a page or else you may loose that sale. Good strategy is to plan and know what to write and how to engage with each different audience. We offer the services of a creative and talent team with the aptitude to adapt text for its best possible performance

To get people to your website you need to give them something interesting and engaging to read. Blogs are the perfect way to establish yourself as the go-to place for your products and services. People often research before they buy and often read a blog before they do so.  By having a blog this gives you an element of authority and by giving the readers all of the information that they need to make a decision, you'll may be rewarded with a sale. 

Email Marketing
I don't know about you but every time I receive an email or newsletter from certain companies I just cannot wait to open it and see what they're trying to sell me. This is because they have mastered the art of creating engaging and targeted emails that just work. Email marketing is another excellent tool used to influence people to purchase your products/services after all, they had to opt in to your emails, right?

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