Branding. It’s a marketing firm coming in and charging a small fortune to change the company’s name and come up with a new logo, right?
No noticeable effect and no way of gauging whether or not it’s made any difference whatsoever.
That’s the truth of it, isn’t it? Money for old rope.
Well, in short, no. When Coya takes care of your branding – when we re-brand you, in many instances.
The difference with us is that every element of our branding proposal will have a reason behind it.
Before we do anything – anything at all – we will sit down with you (we call this our “vision meeting”) and find out exactly what you want to achieve with the brand or re-brand.
Then we go away and come up with a proposal for you to look through and tell us you’re happy with.
Yes, we might want to change your name – but only if the original one didn’t give out the message that you want it to.
Yes, we might want to change the logo – but only to one that better reflects who you are and makes sure your audience sees you that way.
And yes, we might say that you can only use particular fonts on your website and any promotional materials – but only because our design experts tell us certain fonts work well together and convey a particular message to your audience before they have even started reading.
It’s likely that your website, marketing materials (flyers, brochures, business cards and the rest), social media accounts, email signatures – anything with your company’s name on it, basically – will need to be changed.
It’s not for the faint-hearted. But we can promise you this:
Contact us today and find out more.