That means that posting a new blog every week helps your SEO (search engine optimisation). Basically making it more likely that people will find you online when they type whatever it is that you do into Google.
It’s also a great way to find something to share on social media and, by extension, sell yourself.
Let’s say for the sake of example that the government brought in a law which said all houses in Wirral had to be pink. And let’s say that your business was painting and decorating.
Before you did anything else, you could write a short blog on why the new law was slightly odd but that you as a painter and decorator were prepared to offer your services at half-price for people affected by the new law.
Then you post that on your site and share it to your Facebook page. Loads of people see it and hopefully you’ll get more bookings than you can shake a stick at.