Market Repositioning | Electrical
| Title | Services | Client | Location |
|---|---|---|---|
| Business development | Branding, Website, Product Development | ICR Group | Holywell, Flintshire |
“The PR we gained exceeded my expectations, I’m not comfortable with the lime light or seeing myself in the paper, but it really helps to build the reputation of the business… more than I could have imagined.”Kevin Warburton, Commercial Director, ICR Group
The BriefÂ
Working only for the domestic market Ideal Electric want to enter the contracting market. and reposition then to as a larger company to win larger contracts.
What we didÂ
We repositioned them. We changed the strategy, the feel of the company, rebranded, created new services, the works.
Results
This is when great marketing planning, smart design, & web development meet.
