Increasing Sales Through Social Media | Llawr Betws
| Title | Services | Client | Location |
|---|---|---|---|
| Selling a lifestyle on Social Media | Social Media | Llawr Betws Holiday Park | Glan yr Afon, Gwynedd |
The Brief
Llawr Betws is a small family run holiday park in rural North Wales.
A different approach to marketing was needed as its a rather overexposed market.
Coya Marketing was tasked with increasing sales through social media and strengthened community spirit of the park by promoting the area and lifestyle buying a holiday home at Llawr Betws can give you access to.
Social media
Drive people to website and social media for sales of large items.
To generate sales from social media you have to be interesting, memorable and engaging! Peppering peoples feeds with news, events and the local area, not just sales messages. Caravan owners on the park enjoy commenting events, sending in photos and love seeing photos of Llawr Betws resident pooch Spot the Dog.
Building a community
We changed the culture on Llawr Betws social media before no one spoke or left reviews. Now Llawr Betws has a strong following with people replying and commenting on the content and to each other.
Results
Increased engagement with potential buyers and existing holiday home owners, creating a sense of community.
“Coya has transformed our social media. The park residents are always talking about visiting places our social media has suggested. We’ve even had someone move their caravan to our park because liked the community feel our Facebook page has.”
Jane Evans, Owner of Llawr Betws
