Business Development for High Street Start up
| Title | Services | Client | Location |
|---|---|---|---|
| High Street Start Up | Business development | The Little Cheese Monger | Rhuddlan, Denbighshire |
The Brief
The Little Cheese Monger is a start-up foody business selling Welsh and European artisan food deli foods based in Rhuddlan high street, Denbighshire. The Little Cheese Monger needed exposure and to drive footfall into the shop.
Business Development
We helped this small business to source funding for a new startup, business development and equipment purchases.
Social Media Buzz
The Little Cheese Monger shop needed to be highly visible, so we use video and images on Facebook, Twitter and Instagram to target foodies in the local area. Coya created a social media buzz about the new, unique shop opening its doors on Rhuddlan High Street. Nearly all the monthly marketing budget was spent on digital promotion, with fantastic success.
Results
Digital Marketing remains central to customer engagement and to bounce people back in, acting a notice board of what new products arriving on the shelves. The Little Cheese Monger is now known for specialising in Welsh and European artisan food and wine – not available in the supermarkets and is now expanding the business into providing food for Weddings and events.
