The Team

Shelly Barratt | Director

Fractional CMO For Growing Businesses

‘My job is to set the direction so the team can execute with confidence’

Most of Shelly’s work happens behind the scenes. She starts with the foundations: positioning, priorities, decision-making, and systems. When those are right, marketing stops being noisy and starts working. Campaigns land better. Teams pull in the same direction. Results become predictable rather than hopeful. With over 20 years’ experience working with ambitious SMEs, Shelly is usually brought in when things feel stuck, scattered, or heavier than they should be. She’s led turnarounds, rebuilt brands, launched new propositions, and stepped in when marketing has lost its way. If something isn’t working, she goes upstream, finds the real issue, and fixes that first. She works closely with founders and leadership teams to take marketing off their plate properly. That means translating business goals into a clear roadmap, cutting through distraction, and making sure effort is focused where it actually drives growth. No guesswork. No chasing shiny tactics.

Shelly isn’t interested in vanity metrics or busy work. Her focus is sustainable growth that compounds over time, supports the people doing the work, and builds long-term value for the business.

Shelly has a background in strategic marketing, and has spent over 24 years working for private businesses in London and around the country before setting up her own Marketing Strategy Consultancy in Shrewsbury Shropshire where she specialises in working for businesses wanting to scale.