Tourism Attraction | Llechwedd Slate Caverns
| Title | Services | Client | Location |
|---|---|---|---|
| Building an online presence | Social Media | Llechwedd Slate Cavern | Blaenau Ffestiniog, Gwynedd |
The Brief
Llechwedd asked Coya to build their online presence to attract more bookings by engaging audiences online. Initially, Coya was hired to give social media training, then hired to do their social media while searching for an in-house Marketing Manager.
Social Media Training
Social Media Training sessions in-house to the marketing manager covering:
- Content
- SEO & Keywords
- How to increase engagement
- How to use social media for business
- Which social media platforms to use that are right for your business
- Paid Ads
- Running competitions & giveaways
- Using video
Social Media
This included the creation and implementation of social media content; audience growth strategies and community engagement.
Results
Increased engagement, audience and reach across Facebook, Instagram and Twitter. Their Twitter audience grew by 100 a month, Instagram more than doubled its followers.
